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Dr. Hillary Oundo Busolo 

• Dr. Hillary Oundo Busolo,

• Marketing, Enterprise Development Expert, Business &Education Management.

• Senior Lecturer

• School of Business, Economics and Human Resource Development

• Director Quality Assurance – Alupe University


Dr. Hillary Oundo Busolo is a senior lecturer in the school of Business, Economics and Human Resource Development at Alupe University College and Current Director Quality Assurance of Alupe University and Chair of Department (COD) Marketing, Hospitality and Human Resource Department. A practicing and experienced Business and Management consultant, enterprise developer and a business mentor. Has developed strategic plans for academic institutions, NGOs, health and business entities. Participated in capacity building projects, enterprise development, developing job designs and assessment of business performance. A trainer of trainers and a certified monitoring and evaluation professional. A member of Kenya Institute of Management (KIM) and Marketing Society of Kenya (MSK).

Academic Qualifications

• Phd in Business Administration (Marketing option) Kabarak University – Nakuru, Sept 2009 – 2016 Thesis Title: An Evaluation of The Relationship Between Persuasion and Choice of Daily Newspaper By Readers in Kenya

• Certificate Course in Monitoring and Evaluation of Projects Kenya Institute of Management - Nakuru, January – May, 2013

• Certificate Course in Personal Branding Kenya Institute of Management, November 2012

• Certificate Course in Trainer of Trainers (TOT) Kenya Institute of Management, July 2012

• Certificate Course in Professional Consulting in Enterprise Development Pert International – Nakuru, April 2011

• Master in Business Administration (MBA –Marketing) Egerton University – Nakuru Town Campus, 2002 - 2004

• Diploma in Marketing Management (DMM) Kenya Institute of Management (KIM) – Nakuru, 2001

• Certificate Course in Personnel Management and Industrial relations. University of Nairobi, Extra - mural Centre - Nakuru, July 2003 – November 2003

• Bachelor of Education (BED Arts) Majored in Geography and History. Moi University – Eldoret, 1990 – 1994

Research Interests

• Dr. Busolo’s research interest is in advertising and message processing; branding and application of attitudinal models to a range consumer behaviour; and behavioural dynamics influencing consumer choice.

Omulando C., Jerop C., Mwatu M., Ngugi M. N & Busolo H (2023) An assessment of the Training Needs of Smallholder Food Crop Farmers for Sustainable Farming in Teso-South Sub-County, Busia County – Kenya: A Gendered Analysis Approach IOSR Journal of Business and Management Article id: M19098 (Accepted to be published this month- April)

Iddah M.A. & Busolo H. (2020) Association of HSCRP with an Increased Risk of Cardiovascular Events in Rattus norvegius EAS Journal of Pharmacy and Pharmacology (ISSN: 2663-0990) DOI: 10.36349/easjpp.2020.v2i06.004 Vol.2, Issue 6 Nov-Dec 2020

Kipchillat N, Busolo H. & Chepkilot R. (2020) Impact of Advertising through Online Media Channels of Facebook, Google Ads & YouTube on Consumers’ Attitude: A Study of Consumers in Selected Profitmaking Banks in Nairobi County, Kenya. International Journal of Economics, Commerce and Management (ISSN 2348 0386) Vol. VIII, Issue 6, June 2020

Cheraisi E., & Busolo H. (2020) Effect of Talent Attraction on Organizational Performance: A Case of Hotels in South Rift Region, Kenya European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.12, No.6, 2020

Kipchillat N, Busolo H. & Chepkilot R. (2019) A comparative study of Influence of Advertising through Online and Offline Media Channels on Consumers’ Attitude by Selected Commercial Banks in Nairobi County, Kenya International Review of Management and Marketing (ISSN: 2146-4405), DOI https://doi.org/10.32479/irmm.8757 Available on www.econjournals.com 2019, 9(6), 169-178.

Busolo H. (2018), The Influence of Public Relations Communications on Organization’s Customer Image Perception in the Energy Sector, Kenya International Research Journal of Marketing and Economics (ISSN 2349-0314), Volume 5, Issue 9

Ogutu R. P., Busolo H. O. & Anyonje L. (2018). The Effect of Store Image and Price on Store Brand Equity: Evidence from Supermarkets in Kenya IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 10. Ver. II (October. 2018), PP 15-23

Ogutu R. P., Busolo H. O. (2017) “Antecedents of Store Loyalty: An Investigation of the Kenyan Supermarket Retail Outlets” International Journal of Advanced Research. ISSN: 2320-5407 Int. J. Adv. Res. 5(8), 182-193

Ogutu R. P., Busolo H. O. (2017) “Supermarket Store Brands Attitude Antecedents: A Case of Shoppers in Nakuru Town, Kenya” International Journal of Scientific Research, Vol. II, Issue 4, July – August 2017

Busolo H. O., Ogutu M., Njanja W. L. (2017) “An Investigation into the Relationship Between Consumer Involvement and Choice of Daily Newspaper by Readers in Kenya” Kabarak Journal of Research & Innovation – manuscript under review

Busolo H. O., Ogutu M., Njanja W. L. (2016) “An Evaluation of the Relationship Between Persuasion And Choice of Daily Newspaper by Readers of Different Gender in Kenya” International Journal of Economics, Commerce and Management, (ISSN 2348 0386) Vol. IV, Issue 3, March 2016

Busolo H. O., Ogutu M., Njanja W. L. (2016) “An Investigation of Persuasion and Its Effect on Consumer Involvement in the Choice of Daily Newspapers by Readers in Kenya” International Journal of Research in Management ISSN 2249-5908 Issue 6, Vol. 2 (March 2016)

Ogutu R. P., Busolo H. O. (2016) “Perceived Risk Factors by Personal Computer Users in the Pre–Purchase Phase: A Case of Users in Different Income Groups in Nakuru Sub County, Kenya” International Journal of Economics, Commerce and Management, (ISSN 2348 0386) Vol. IV, Issue 8, August 2016


Journal Publications:

o Books Chapters

 Book Title “African Schools in the Age of COVID-19” (2021) -Reviewed awaiting publication Chapter - Effect of COVID 19 Pandemic Education Disruption on Emotional Wellbeing of Education Instructors: A Perspective of Kenya’s Teacher Dynamics in Private Schools

 A Handbook on the Future of Work and Entrepreneurship for the Underserved (2021) – Published April 2021 Chapter - Creative Economy in East Africa: Leveraging Technology and Marketing for Growth

o Conferences & Workshops

 East African Community Programme Accreditation Framework Webinar by Inter University Council of East Africa. Purpose was to sensitize higher education institutions on standards, guidelines and procedures for EAC regional programme accreditation and prepare them for the accreditation process. Held on 6th April 2023

 Alupe University Curriculum Development/Programme Review Workshop facilitated by Kenya Institute of Curriculum Development (KICD) Staff. Held on April 27th March, 2023 at AU Main Campus Library.

 Workshop on Internal Quality Assurance for Quality Assurance Directors/ Coordinators/ Officers, facilitated by Commission for University Education. Held from 13th to 16th March, 2023 at Sawela Lodge in Naivasha

 Alupe University Curriculum Development/Programme Review Workshop facilitate by Commission for University Education (CUE) Staff. Held on April 7th – 9th, 2021 at AUC Main Campus and Online

 Commission for University Education, 3rd Biennial Conference on the State of Higher Education in Kenya. Theme: Technology and Quality University Education in an age of Disruption Virtual Conference held on 28th & 29th October 2020

 Attended the International Multidisciplinary Research Conference in Business, Education, Science and Technology organized by Lukenya University jointly with Machakos University, Umma University, South Eastern Kenya University, Garissa University and Inclusive Climate Change Adaptation for a Sustainable Africa held virtually on 28th August 2020 – presentation title “The Coronavirus and Business: The Paradigm Shift in Doing Businesses”

 ODeL Training at Alupe University College held on 3rd - 4th September 2020 – Training focused on content development, uploading and use of the Learning Management System (LMS)

 Kenya National Qualification Authority – Virtual workshop on Recognition of Prior Learning held on 29th June 2020

 Committee of Deans workshop on preparedness of AUC to implement competency based education (CBE) held on 25th – 26th November 2019 – presentation title “The role of academic division in implementation of the AUC strategic plan”.

 African International Business and Management Conference, AIBUMA annual Conference, University of Nairobi School of Business, held on between 28th and 29th July 2016 at Lower Kabete Campus, Nairobi – Presentation title “An Investigation into the Relationship Between Consumer Involvement and Choice of Daily Newspapers by Readers in Kenya”

 Annual International Conferences at Kabarak university in 2011, 2012, 2014, 2015 and 2016  Makerere University Business School, The 20th Annual International Management Conference (AIMC) and the 3rd International Conference of Liberal Arts and Social Sciences (ICOLASS) held on 8th – 10th 2015 presentation title “Indigenous Knowledge Management (IKM) For Sustainable Regional Economic Growth: A Perspective of the Cottage Industry in Kenya”

 5th JKUAT Annual Scientific Technological and Industrialization Conference 2010, Held between 17th – 19th November 2010.

 Professional Consulting Workshop, held on 30th April at Hotel waterbuck – Nakuru

 Guiding Students to Pursue Excellence in Careers and Academics Workshop, held on 8th to 9th December 2010  Strategic Planning Workshop, held on 26th and 28th January 2011 at Turbo Hill Retreat Centre in Nyahururu

Classes taught

·       MBA 800 Theory & Practice of Management

·       MBA 802 Marketing Management

·       MBA 814 Strategic Management

·       CPR 223 Advertising and Public Relations

·       EDB 201/ BBM 212 Principles of Marketing

·       EDB 212/BBM 120/BHM 112 Principles of Management

·       EDB 213 Business Studies Methods I

·       BHM 113 Introduction to Marketing in Hospitality

·       BHM 114 Introduction to Human Resource Management

·       BHM 316 Marketing and sales in Hospitality

·       BBM 110 Introduction to Business Studies

·       BBM 214/ BHM 414 Human Resource Management

·       BBM 461 Business Ethics

·       BBM 463 Global Business Management

·       DBM 05 Personnel Management

·       DBM 07 Essentials of Marketing

Other relevant links


Official Contact Details

Email: Hillvob@gmail.com/ hbusolo@au.ac.ke

• Telephone number(s) 0722370302