Dr. Ruth Adhoch-Odhiambo

• lecturer.of Hotel and Hospitality

• Lecturer

    • Sch.Of Business, Economics and Human Resource Development


Ruth Adhoch is an emerging researcher and writer in the area of Hospitality and tourism. She holds a higher diploma in Institutional management from the former Kenya Polytechnic, a bachelors degree in Hotel and Hospitality,Management,and MA in Tourism Management. Currently she is pursuing her Phd in Hospitality Management. She is the coordinator of Hotel and Hospitality department in Alupe University College. She is also the attachment and reserch coordinator in the Schoolof business and TVET trainer in AUC.S Ruth has a vast experience in teaching in TVET institutions and is passionate researcher on trainers and trainees pursuing hospitality courses.She also a content creator on various social media handles.

Academic Qualifications

Phd-Influence of Entreprenuerial Competenceson bakery and confectionary SMEs Business Performance In Uasingishu and Kisumu Counties-Moi University


Masters;Attitudes of Hotel and Hospitality undergraguate students towards a career choice in the Hotel and Hospitality-Moi University


Bachelors in Hotel and Hospitality Mangement-Moi University


Higher Diploma in Institutional management-Kenya Ploytechnic


Diploma in Technical Education-Kenta Teachers Tech.College


K.A.C.E ‘A’ Level- Rangala Girls High school.


K.C.E-‘O’ Level-Rangala Girls High School


C.P.E- Primary Education

Research Interests

Areas of research include training and education of hospitality courses in TVETs and Universities. Major concerns include content delivery, curriculum development and trainee and trainer attitudes Also of interest is trainers use of modern technology for training Entrepreneurship among SMEs in hospitality sector


Journal Publications:

Books: Attitudes of under graduate students towards a career choice in the hospitality Industry-Lambert Publishers

Book Chapters: 1.The Nexus between Undergraduate Students' Attitudes and Career Choice as Evidenced in the Hotel and Hospitality Industry

2. Perceived benefits and making a career in the hospitality industry is it worth it?

33Spirit of entrepreneurship a competitive advantage to doing business as seen in

     John .S. Walker

Conferences: .

1.Conference  Presentation - Research Conference(10RITIRC) from  22nd June  to 24th June 2022 at Rift Valley Technical Training Institute,Eldoret, Kenya. Individual Factors that Affect Adoption of ICT Among Food and Beverage Artisan Trainers in Public  TVET Institutions in Kenyan-

2.Poster presentation on innovative work    KICC-NAIROBI                    6TH NACOSTI SCIENCE WEEK-     Practices To help cub climate change in the                                                       hospitality industry


3.TVET CONFERENCE: ) Mbale Primary Vihiga County(Western Region )

 A review of innovative work practices to  Help curb climate change in the hospitality  industry


4. Moi University   Conference Paper Presentation

Social Media as an instructional strategy for pleasurable’ training for hospitality courses: arguing for facebook


5. Eldoret Polytechnic   Conference paper:   Exploring organizational capital in TIVET institutions, hospitality departments  for sustainable teaching and learning    


Classes taught

Introduction to Tourism

-Introduction to Hospitality Management

-Introduction to tour and traveloperations

-House keeping Operations Mangement

-Food production

-Social issues in the service industry

-Hospitality Operations Mangement

-Events Mangement

-Crisis Mangement in the hospitality industry

-Hotel Equipment and planning management

-Saftey Hygiene and Sanitation

-Nutrition and dietetics

Other relevant links



Official Contact Details


• 0723678465

• facebook-Ruth adhoch,Linked in Ruth adhoch.